OVERVIEW
Concept
Off Print is a phone application whose mission is to bring access to virtual clubs and discussions surrounding banned or challenged books.
Design Considerations
My aim is to create a virtual space in which one has direct access to discussions, current news, history, surrounding banned books. In addition to accessible information, a user can create and join a book club and continue conversations. The target market are individuals and groups that have interest in censorship. The color palette reflects the rebel nature of the brand and should be bold, serious, and punchy. Illustrations for my visual branding bring personality to the application and relatability. Ultimately, the design should reflect the needs discovered through my interviews, research, and personas.
Creative Fields
UI/UX, Branding
Keywords
Bold, Informational, Playful
Typefaces
Mostra Nova, SF Pro