YOUR BANNED BOOK CLUB

Off Print

OVERVIEW

Concept

Off Print is a phone application whose mission is to bring access to virtual clubs and discussions surrounding banned or challenged books.

Design Considerations

My aim is to create a virtual space in which one has direct access to discussions, current news, history, surrounding banned books. In addition to accessible information, a user can create and join a book club and continue conversations. The target market are individuals and groups that have interest in censorship. The color palette reflects the rebel nature of the brand and should be bold, serious, and punchy. Illustrations for my visual branding bring personality to the application and relatability. Ultimately, the design should reflect the needs discovered through my interviews, research, and personas.

Creative Fields

UI/UX, Branding

Art Direction

Kira Wilson

Date

January 2023

Keywords

Bold, Informational, Playful

Typefaces

Mostra Nova, SF Pro
DISCOVERY

Research & Personas

Personas were constructed based on interviews with six individuals, who provided their thoughts based on their experience with book clubs and opinions towards access to challenged books.
VISUAL DESIGN

Wireframing

FLOW

Site Map

IDENTITY & BRANDING

Style Guide

BRANDING

Collateral

Tote bags and bookmarks enhances user engagement, fosters brand loyalty, and boosts revenue diversification creatively.
ENGAGEMENT

Social Media

Community engagement is important to the accessiblity of Off Print.
FINAL DESIGN

Application

Off Print offers a wide variety of discussion boards, virtual bookclubs, current news on challenged books, and allows you to choose discussion questions based on level of depth.
BACK TO TOP
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT
NEXT