Bottega’s conception came from a logotype and evolved into the entire Bottega typeface. The brand is should be reflected in the bespoke typeface, inspired by the quaint signage of small Italian corner stores. It’s important to consider the young target audience and with a nod to simplicity, the color scheme should reflect the purity and integrity of their products. The website design should mirror this, offering a clean, intuitive interface that showcases the curated selection of their products.