The aim is to create a brand identity that reflect the rich and timeless Italian trends in the peak of the 1960s, as well as the remnants of the art deco period at the late end of the 1930s, which appeals to a modern, cosmopolitan audience. The packaging should exude sophistication, boldness, and elegant typography, while  showcasing the unique colors that are inspired by the individual lidos that wrap around the Italian coastline.