When approaching the corporate rebranding for Lidl, it's crucial to uphold the equity ingrained in their colors, history, mission statement, and brand voice while infusing fresh elements to show a subtle rebrand. Retaining the recognizable blue and yellow palette ensures continuity and instant brand recognition, while leveraging their rich history conveys authenticity and trustworthiness. Reimagining the typefaces and refining brand guidelines introduces a contemporary edge, reflecting Lidl's progressive approach and adaptability.